Joe Insinga

Joe has nearly 30 years of experience in Sales Leadership, Enablement, and Operations, garnering success in a range of business models (Startups, multiple SMBs, PE and Fortune 50).  His experience includes Sales Ops & Strategy at Verizon, and VP of Sales/Americas for a portfolio company of Vista Equity Partners.

Joe has built and led Sales Teams of 4 to 60 people (with ARR targets of $4M to $90M), bringing products and solutions to market ranging from hardline manufactured goods to fiber-optic data networks and enterprise software. 

Along the way, he developed a strategic focus on mentoring, coaching, and understanding the motivations behind individual salespeople.  Committed to “Situational Leadership”, Joe helps individuals and teams reach within themselves to unlock potential and high performance.

A rich combination of Team-Leader experiences gives Joe unique insight and perspective:

• Selling both tangible and intangible products, meeting ARR targets of $4M to $90M by leveraging skills in strategic planning, team building, project management, hiring and training.

• Selling to and working closely with companies such as FedEx, Universal Studios, Delta, Abbott, Wells Fargo, Walmart, Wynn Resorts, UNC Healthcare and many others.

• Formal training and experience in CEB Challenger and SPI sales methodologies, MEDDICC & BANT qualification, ‘Demo 2 Win’ Presentation Skills and Karrass Negotiation Skills.

Focused now on Startups and Small Business, Joe enjoys his role in Revenue & Operations Leadership at Snthesis Inc., a Durham-based, AI-powered startup automating data integration for the Life Sciences.  He also does fractional CRO/Sales Leader work under the banner of ProVanti Leadership Consulting.  Find him on LinkedIn here.

Joe enjoys travel, boating, and catering to the whims of his two bosses; a Cocker Spaniel who goes by “Charlie” and a Chesapeake Bay Retriever who responds to “Sanibel” when the mood strikes her.