Welcome to

First Flight Venuture Center’s Brand Hub

Our Brand, Your Guide to Consistency

First Flight Venture Center’s Brand Hub is your go-to resource for maintaining consistency in all First Flight-related communications. Whether you're a partner, sponsor, or team member, this guide ensures our brand is represented accurately and professionally across all platforms.

Why Brand Consistency Matters

A strong, consistent brand helps build trust, credibility, and recognition. By following our brand guidelines, you contribute to a unified identity that reflects our mission of fostering innovation and supporting startups.

Brand Guidelines Overview

Our brand guide provides detailed instructions on how to use FFVC’s visual and messaging elements. Below, you can explore and download key assets.

Download Brand Style Guide

Logo Usage

Our logo is a core element of our identity. To maintain its integrity:

Use only approved logo variations.
Maintain proper spacing and proportions.
Avoid modifications, distortions, or unapproved colors.

First Flight Logos

First Flight Program Logos

Color Palette

The consistent use of brand colors strengthens our visual identity. Our guide provides the correct HEX, RGB, and CMYK values for digital and print applications.

Typography

Typography plays a key role in brand recognition. Our approved fonts ensure a cohesive and professional look across all materials.

Tone & Messaging

First Flight’s voice is professional yet approachable, innovative, and community-driven. Our messaging guide provides tips on how to communicate effectively while staying true to our brand values.

Our Brand Voice

The First Flight Venture Center brand voice is professional yet approachable, innovative, and community-driven. Every piece of communication should reflect these qualities, ensuring consistency and clarity across all platforms. Use this guide to maintain a strong, unified brand presence.

Core Messaging Pillars

Professional Yet Approachable

Use clear, confident language that is informative without being overly technical.
Keep sentences concise and easy to understand.
Maintain a warm and welcoming tone, even in formal communications.

Innovative and Future-Focused

Highlight First Flight’s role as a leader in supporting startups and breakthrough technologies.
Emphasize forward-thinking ideas, cutting-edge solutions, and entrepreneurship.
Avoid outdated jargon; instead, use fresh, dynamic language that reflects progress.

Community-Driven and Supportive

Reinforce First Flight’s commitment to fostering an inclusive, supportive startup ecosystem.
Use language that encourages collaboration, mentorship, and partnership.
Show appreciation for sponsors, partners, and members through positive, engaging communication.

Messaging Best Practices

Clarity & Simplicity

Keep language straightforward and jargon-free.
Use active voice to make messaging more direct and engaging.
Example: “Join our accelerator program to fast-track your startup’s success.” (Not: “An opportunity exists for startups to participate in an accelerator that may help them succeed.”)

Consistency in Tone

Maintain the same tone across all communications, from social media to formal reports.
Balance professionalism with warmth to ensure messaging is both credible and inviting.
Example: “First Flight is committed to empowering founders with the tools and resources they need to grow.”

Inclusive & Encouraging Language

Speak to a diverse audience by using inclusive, welcoming language.
Use words that inspire action and engagement.
Example: “No matter where you are in your startup journey, FFVC is here to help you take the next step.”