VIRTUAL WORKSHOP: Design Thinking For Product Innovators
Teams will get 1-on-1 guidance from Trig’s Product Development Experts!
Who this is for:
We are accepting applications for product innovators who want to make an impact. Most innovation efforts chase opportunities that are too small to justify the expense of product development. The design thinking mindset, tools, and methods taught in this program are best suited for market opportunities with potential for $200 million or more in annual revenues. We encourage entrepreneurs and intrapreneurs alike to think in terms of category innovation, not just innovation for a single product.
What you will learn:
This multi-day virtual workshop provides product and marketing managers with the creative mindset, tools, and techniques to manage risk and uncertainty through Design Thinking. Intended to hone and perfect a set of skills that will allow participants to become better at finding novel solutions based in the unmet needs of the stakeholders. Attendees should be excused from all work duties for the workshop periods. There will be a collaborative learning project that attendee teams will present a Pitch Concept at the end of the workshop.
Format:
Product innovation teams of 2-5 people from the same organization will be able to advance their projects through an active learning process. The first week will include a common project that all teams can participate in and share non-confidential ideas. The following weeks will be focused on team-specific projects that are protected under non-disclosure agreements. All intellectual property generated during the workshop will be assigned to the product innovation teams. At the end of the workshop, teams will present their confidential Build plan to their advisor(s) for the next phase of reducing risk in their project.
Dates:
April 28, 2021 Begin accepting applications for the 1st Cohort
May 12, 2021 Applications close for the 1st Cohort
May 19, 2021 Participants are notified that they have been awarded spots in the 1st Cohort
May 26, 2021 Participants confirm acceptance of spots in 1st Cohort
May 28, 2021 All confidentiality agreements completed