///CertiRx President & CEO Talks About New Product TraxSecur Demo

CertiRx President & CEO Talks About New Product TraxSecur Demo

CertiRx, a FFVC resident, will demonstrate their two new product configurations of TraxSecur at Interphex in New York City from April 21-23.  Products developed in anticipation of the Drug Quality and Security Act (DQSA) and its supporting regulations regarding serial numbers and prescription medicines.  President & CEO encourages attendance of event to learn more about combining serialization with authentication to deliver tangible business benefits.

CertiRx TraxSecur™ @ INTERPHEX Booth #1267, April 21-23

Shared by Tom Mercolino on Linkedin
President & CEO, CertiRx Corporation
Apr 15, 2015

The Drug Quality and Security Act (DQSA) and its supporting regulations require manufacturers to apply a unique serial number to the label of every salable unit of prescription medicines.  There are parallel laws and regulations in place or expected in many other countries. The investment of capital and operational expense associated with complying to these new laws and regulations will have a significant impact on pharma manufacturing budgets for years to come. As a result of such a cost induction, manufacturers are looking for ways to extract business value from being compliant to product serialization mandates.

In anticipation, CertiRx developed TraxSecur™, an ultra-high security mark delivered at the same time and at no appreciable additional cost beyond those associated with product serialization. TraxSecur™ enables cell phone camera-based product authentication scans that reduce costs of supply chain monitoring by making counterfeits, gray market, and stolen product easy to detect or deter. Among TraxSecur™’s near term applications is authentication of products returned for credit. Savings generated from reduction of returns fraud or clerical errors can significantly offset the costs of serialization. Longer term, TraxSecur™ capabilities can be leveraged  to engage patients in discussions about product performance, yet avoid privacy and data security concerns.

CertiRx will be in Booth #1267 at INTERPHEX in the Javits Center in New York City, April 21-23. We will demo two new product configurations: TraxSecur-PRO, the full featured add-on to track and trace serialization, and TraxSecur-DC, a standalone data-carrying security mark. Please plan on meeting with us or encourage the most appropriate individual in your organization to do so. Otherwise, contact me to learn more about combining serialization with authentication to deliver tangible business benefits.

April 17th, 2015|